Recent social media posts
22/10/2026
Looking for things to do this Labour Weekend? We’re OPEN on Monday, 26 Oct—with extended hours until 5:00 PM! 🥳✨
Bring the kids down for all-day indoor fun while you kick back with a hot coffee at Loft Café ☕⚡ Rain or shine, we’ve got your long weekend sorted!
⏰ Labour Day Monday: Open until 5:00 PM
📍 Magic Loft Browns Bay (50 Anzac Road)
🅿 80+ Free parking spots
🧦 Grip socks required for kids
22/10/2026
Planning a birthday in Browns Bay? Say goodbye to party-day cake pickup stress! 🍰✨
At Magic Loft, we do it all in one spot:
🎂 Custom cakes styled to match your party theme
🚗 Delivered straight to your party room—zero running around
☕ 1-hour private party room + unlimited all-day play while parents relax at Loft Café!
Drop your party dates in our DMs to book! 🎉
📍 Magic Loft Browns Bay | 🅿 80+ Free parking spots
21/10/2026
🎉 WE’RE OPEN THIS LABOUR DAY! 🎉
Looking for something fun to do with the kids this long weekend? 🥳 Bring the whole family to Magic Loft Browns Bay for a day full of fun, laughter and adventure! 🌈🤸♀️
🗓️ Monday, 26 October 2026
⏰ Opening Hours: 9:30 AM – 5:00 PM
✨ Let the little ones explore, play and make unforgettable memories at our indoor playground!
📍 50 Anzac Road, Browns Bay
📞 09 280 1555
Make this Labour Day a fun-filled family day! 💖 We can’t wait to see you!
15/10/2026
Bring Your Own Ride is BACK at Magic Loft! 🚲🎉
The holidays are over, and our favorite toddler weekday perk has returned! 🥳Bring your little one’s balance bike, trike, or ride-on and enjoy safe, weather-proof fun on our smooth indoor track while you relax with a coffee. ☕✨ 📌
Quick Tips:
Normal Workdays only (Mon–Fri)
NOT Permitted: Weekends & all school/public holidays
Clean Wheels: Wipes are available at reception to clean wheels before hitting the track!
📍 Magic Loft Browns Bay
13/10/2026
Weekday Special is BACK at Magic Loft Browns Bay! 🎉
The holidays are over, and so is the crowd! Say goodbye to the hustle and bustle and enjoy a relaxed, budget-friendly playtime with our popular weekday deal! 🥳
✨ Special Admission:
Kids (Ages 1–13): Only $12.90 for unlimited weekday fun!
Babies (0–12 Months): ALWAYS FREE!
Accompanying Adults: ALWAYS FREE!
📌 Key Details:📅 Dates: Available now until 15 December 2026
⏰ When: Monday – Friday (Weekdays only)
⚠ Note: Excludes public holidays and school holidays.
Tag your playdate squad and head over to Magic Loft for stress-free weekday playtime! 🏃♂️💨
📍 Magic Loft Browns Bay
07/10/2026
We all know about the massive playground, but did you know we also have a hidden arcade zone? 🕹 Step in and see what‘s waiting for you! ✨
Not sure where to take the kids this weekend? Come to Magic Loft! Not only can they burn off energy, but the whole family can join in on the arcade fun. 💯
🤫 P.S. Complete a quick check-in task at the front desk to unlock some FREE surprise tokens! 🎁 Come and unlock the fun with us!
📍 Location: Magic Loft Browns Bay
🅿 Parking: 80+ FREE exclusive parking spaces
06/10/2026
Sharing some real behind-the-scenes moments from our parties at Magic Loft! Every celebration is filled with pure joy. We are all about making birthdays stress-free and great value. Here is what our ultimate party package includes:
🏠 1-Hour Private Party Room | Your exclusive space for cake, photos, and special memories!
☕ Endless Café Time | Not ready to wrap up after your 1-hour party room? Move the fun to our Loft Café! There is no time limit in the café area, and it can also be decorated. It is the perfect spot for parents to relax and catch up while the kids keep playing!
🎢 All-Day Unlimited Play | Your party entry includes unlimited access to our 1500sqm playground for the whole day. Let them burn off that energy!
🍕 Exclusive Kids Meals | Food and cleanup are fully sorted! We even provide cute tableware so parents can truly sit back and relax.
🎁 Special Party Favor | Every little guest gets a custom Magic Loft gift box to take home!
📍 Location: Magic Loft Browns Bay
🅿 Parking: 80+ FREE exclusive parking spaces
BrownsBay
28/09/2026
Auckland Indoor Playground | Custom Themed Party Tables 🎈
Want to create an amazing party vibe like this? ⚡ At Magic Loft, you have plenty of flexible options to make it happen!
Many parents ask us for a party setup with NO time limits and NO moving around. Did you know you can book a custom themed table right in our Cafe Area? 🍕🍗
Here is why local parents love our Cafe Party option:
✨ Play All Day: Unlike our private party rooms upstairs (which have a time limit), having a table in the cafe means zero rushing. The kids can play for as long as they want!
✨ Super Convenient: The table is right next to the play area. Kids can eat and run straight back to play, while parents relax with a coffee in peace.
✨ Amazing Food: Enjoy our delicious party food and fantastic hot dishes that both kids and adults will love!
Whether you prefer a private party room, an exclusive venue hire, or a relaxed themed table in the cafe, we have the perfect package for your family.
28/09/2026
Looking for the best deal for your kids in Auckland? 🎟
Our Magic Loft Annual Pass is here! When you do the math, it is less than $1 a day.
For less than a single dollar, your kids get unlimited indoor play all year (closed on Christmas Day). Rain or shine, wind or storm—our indoor playground is the perfect weather-proof spot for kids to burn off energy.
But Magic Loft is more than just a play area—it is your one-stop fun destination! ✨
☕ Cafe & Restaurant: Enjoy great food and barista coffee while the kids play safely inside.
🎉 Parties & Events: Planning a party? We offer private birthday party rooms, custom cakes, and even full-venue hire for your special events.
Instead of buying one extra coffee a week, you can give your kids a perfect all-weather playdate and give yourself a real break.
📍 50 Anzac Road, Browns Bay, Auckland 0630
24/09/2026
So excited to see you again
🛝 MAGIC LOFT — WEDNESDAY 7 OCTOBER
Part of our Spring School Holiday Programme!
WE’RE HEADING TO MAGIC LOFT!
Time to get out of the centre and head over to Magic Loft Playground for a day of indoor climbing, sliding, exploring and playing. We’ll be walking from East Coast Bays Leisure Centre over to the indoor playground, where the kids can burn off some energy and have a heap of fun.
Magic Loft also has a café and arcade, so kids can bring some extra money if they’d like to purchase something while we’re there. We have the socks required for the playground, but kids are welcome to bring their own if they have them.
📅 Wednesday 7 October
🚨 THIS IS A POPULAR ONE — DON’T LEAVE IT TOO LATE!
📍 Register in person at:
East Coast Bays Leisure Centre
12 Bute Road, Browns Bay
📝 Registration form:
https://aucklandleisure.co.nz/locations/east-coast-bays-leisure-centre/
📧 Completed forms can be emailed to:
[email protected]
Get your spot sorted now!
20/09/2026
Talk about the ultimate 1st birthday flex! 🎂 To celebrate ”The Big ONE“, the family went all out by booking the whole of Magic Loft.
From the stunning black & gold setup to having the playground completely to themselves—this is what we call VIP treatment. No crowds, just uninterrupted fun and pure joy with their favourite people. 🥰
Thank you for letting us be a part of these core memories! ✨
PrivateVenue AucklandParties TheBigOne
20/09/2026
🎉 School holidays are starting next week! Looking for the perfect place for the kids to burn off some energy? 🏃♂️💨✨
Magic Loft Browns Bay has announced our School Holiday Special Hours! Rain or shine, it‘s the ultimate indoor playground for your little ones! ☁🎈
📅 Dates: Sept 26 – Oct 11
⏰ Hours: Open Daily | 9:30 AM – 5:00 PM
📍 Location: 50 Anzac Road, Browns Bay
🌈 Come and create unforgettable holiday memories with us!
13/09/2026
Booking the entire playground—now that’s next-level love! 🎉
To give the kids the most magical and uninterrupted fun, this amazing family booked out the whole venue! 🎈
Seeing everyone surrounded by so much love was truly the sweetest thing to witness. 🥰 Thank you for choosing Magic Loft! ✨
06/09/2026
Beat the Monday Blues with our Weekday Special! ☕🎈
The weekend might be over, but the best deals are just beginning! If you need a spot to let the kids burn off that endless energy while you actually get to finish a hot coffee, we’ve got your week sorted.
✨ The Weekday Special:
Ages 1-13: Only $12.90 for all-day play!
Under 1s: Absolutely FREE!
🚲 Double the Fun: Our new BYO Ride perk is also in full swing! Pack their balance bike or trike (just make sure the wheels are wiped clean!) and let them enjoy our safe, weather-proof indoor track.
📌 The Details:
Valid Monday – Friday
Note: Excludes public holidays & school holidays
Location: 50 Anzac Road, Browns Bay
05/09/2026
Calling all North Shore parents! 📣 Got a little one eager to practice on their balance bike or trike, but the weather isn't cooperating? 🌧🚲
In case you missed it, our Weekday Toddler Perk is in full swing! Bring Your Own Ride to Magic Loft Browns Bay and let them cruise.
✨ Why you’ll both love it:
Weather-Proof Track: A smooth, flat indoor space perfect for early riders.
Quiet Pace: Relaxed weekday mornings mean no big kids running around.
Coffee Moments: Sip a hot, barista-made coffee while watching them cruise safely.
🧽 Keep it Clean:
Our playground is a strictly grip-socks-only zone! Please make sure your little one’s wheels are wiped clean before hitting the track. (Forgot to wipe them down? No worries, we have baby wipes ready at the front desk!)
💛 Important Safety Note:
To keep everyone safe during our busy times, this perk is available on NORMAL WORKDAYS (Mon-Fri) ONLY. Bikes are NOT permitted on Weekends, Public Holidays, or School Holidays.
📍 50 Anzac Road, Browns Bay
Address
50 Anzac Road, Browns Bay
Auckland
0630
To get to Anzac Road in Auckland, you can take the Southern Motorway and exit at Ellerslie-Panmure Highway. From there, turn left onto Lagoon Drive and continue straight until you reach Anzac Road.
If you are taking public transport, there are several bus stops on Anzac Road that are serviced by various bus routes. You can check the Auckland Transport website to find the most convenient route for your location.
For those who are driving, there is street parking available on Anzac Road and nearby side streets. Just be sure to check any signage for time limits and restrictions.
Opening Hours
| Monday |
9:30am - 4pm |
| Tuesday |
9:30am - 4pm |
| Wednesday |
9:30am - 4pm |
| Thursday |
9:30am - 4pm |
| Friday |
9:30am - 4pm |
| Saturday |
9:30am - 5pm |
| Sunday |
9:30am - 5pm |
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What people say
Magic Loft Playground & Cafe is a fantastic local business located on Anzac Road in Auckland. This family-friendly establishment offers a safe and fun environment for children to play while parents can relax and enjoy delicious food and drinks from the cafe. Magic Loft is open every day during school holidays, making it the perfect destination for families looking for something to do. Additionally, Magic Loft recently celebrated its 4th birthday with special discounts on party bookings and private venue hire, showing their commitment to providing excellent service to their customers. The staff at Magic Loft are also dedicated to ensuring the safety of their patrons, as evidenced by their closure during Cyclone Gabrielle. Overall, Magic Loft Playground & Cafe is a must-visit spot for families in Auckland looking for a fun and safe place to spend time together.
