Recent social media posts
26/10/2026
We’re so excited to be heading back to the The Gluten Free Food Festival this Saturday! 🙌💚
If you came along last year, you’ll remember just how quickly our custard squares disappeared… WE SOLD OUT IN JUST 30 MINUTES! 😱 So this year, we’re bringing plenty more custards to make sure as many of you as possible get your fix! 🤤💚
✨ Plus, we’ll be sharing our love of baking with a Shortcrust Pastry Masterclass! 🥧 Grab your tickets, come along and learn a few tips and tricks!
We can’t wait to catch up with our gluten free community, meet some new faces, and bring you plenty of our Kiwi classic baking! See you there!
📍Saturday 31st October 10am till 4pm at Due Drops Event Centre
23/10/2026
We’ve got you sorted this long weekend! Open today 10am till 4pm! We’ve got all your favourite cookies, slices and pies, as well as our banoffee and chocolate mousse! And the award winning custard and marshmallow slices! All available as gluten free as well as our standard!
📍 Find us at:
5/3034 Great North Road, New Lynn. You’ll find the laneway next to BP, just down from Krispy Kreme. Drive right to the back and you’ll find us on the left-hand side.
🕒 Opening Hours:
Tuesday & Wednesday: 10am – 2pm
Thursday, Friday & Saturday: 10am – 4pm
22/10/2026
🏆 A GOLD AND A SILVER! 🥇🥈
We are absolutely over the moon to share that we won GOLD for our Marshmallow Slice and SILVER for our Vanilla Custard Square at the New Zealand Artisan Awards ! ❤️
A huge thank you to my friend Allie, who pushed me to enter in the first place. I honestly wouldn’t have entered without her encouragement, and we wouldn’t have these awards to celebrate! 🥹
Running a small bakery is full on, and it’s so easy to get caught up in the day-to-day grind, constantly baking, fulfilling orders and keeping everything running, that you forget to stop and appreciate what you’re actually achieving.
Sometimes we need people around us who believe in us when we doubt ourselves, who give us that little push to put ourselves out there and remind us that what we’re doing is worth celebrating. ❤️ Sometimes we’re doing better than we give ourselves credit for! 🥰
Gold Marshmallow Slice, Silver Vanilla Custard Square, and one very proud little bakery right here in New Lynn! 🏆🍰
22/10/2026
We’ve listened 👏🏻👏🏻 We will have Banoffee Pie Slices and Chocolate Mousse Cake Slices available in the shop from tomorrow Friday 23rd October till Saturday 24th October, whilst stocks last! Available as both Gluten Free and Standard! Come treat yourself this long weekend 🩷
📍 Find us at:
5/3034 Great North Road, New Lynn. You’ll find the laneway next to BP, just down from Krispy Kreme. Drive right to the back and you’ll find us on the left-hand side.
🕒 Opening Hours:
Tuesday & Wednesday: 10am – 2pm
Thursday, Friday & Saturday: 10am – 4pm
19/10/2026
What a beauty of a day it’s been! ☀️👏🏻 Fingers crossed this gorgeous weather sticks around for the long weekend!
We’re putting the feelers out there and want to know… what would you LOVE to see make a comeback in the shop for Labour Weekend? 👀🍰
Is it our Banoffee Pie? 🍌 Our rich Chocolate Mousse Cake? 🍫 Or maybe one of our delicious marshmallow slices, like Caramel or Lemon? 😍
We want to hear from you! Drop your requests in the comments below and let us know what treats would make your long weekend extra sweet! 👇🏻❤️
📍 Find us at:
5/3034 Great North Road, New Lynn. You’ll find the laneway next to BP, just down from Krispy Kreme. Drive right to the back and you’ll find us on the left-hand side.
🕒 Opening Hours:
Tuesday & Wednesday: 10am – 2pm
Thursday, Friday & Saturday: 10am – 4pm
06/10/2026
Our mini quiche 6 packs have been flying out the door recently! You guys are loving them 🩷😎🎉
Available in Pumpkin and Spinach, Kūmara and Cranberry, and Bacon and Egg, there is something for everyone. Also all available as Gluten Free too! ☺️The perfect little snack or for sharing for morning or afternoon tea! Available everyday we are open in our freezers in store! 👌🏻👏🏻
📍 Find us at:
5/3034 Great North Road, New Lynn. You’ll find the laneway next to BP, just down from Krispy Kreme. Drive right to the back and you’ll find us on the left-hand side.
🕒 Opening Hours:
Tuesday & Wednesday: 10am – 2pm
Thursday, Friday & Saturday: 10am – 4pm
05/10/2026
🎄 WE WANT TO KNOW WHAT YOU THINK! 🎄
With Christmas getting closer, we’re thinking about opening the Sweet as Choice Bakery shop on MONDAYS, on top of already opening Tuesday and Wednesday 10am till 2pm, and Thursday, Friday and Saturday 10am till 4pm, for the lead up to Christmas, most likely starting November! 👀
The idea would be:
🕙 Mondays | 10am – 2pm
🛍️ Shop open for walk-ins
🎂 Pick-up orders available too
We know Christmas time gets BUSY, and we’re wondering if having an extra day to grab your favourite Kiwi classics, Christmas treats, catering or pick-up orders would be helpful! ❤️
So tell us… would you use a Monday opening? 👇
👍 YES! An extra day would be amazing
👎 No thanks – Tuesday to Saturday works for me
And if you’d use it, what would you most likely be coming in for? 🎄🍪🥧🎂
Your feedback will help us decide whether we make Monday openings happen! 💕
26/09/2026
What a fantastic day yesterday!! ☺️ You guys kept us busy here at the Coffee and Chocolate Festival as well as at the bakery! 👌🏻💪🏻🫶🏻
Last day of the Chocolate and Coffee Festival is on TODAY 9am till 4pm at the Viaduct Events Centre! Don’t let the rain put you off all the excitement happening! 🎉🎉
25/09/2026
We are all set up at the Chocolate and Coffee Festival this weekend! Come on down to the Viaduct Events Centre 9am till 4pm today and tomorrow!
We are still open at the bakery in New Lynn 10am till 2pm today! Come see us and grab a treat 🩷
24/09/2026
☕🍫 DON’T FORGET WE’LL BE AT THE COFFEE & CHOCOLATE FESTIVAL! 🍫☕
Just a little reminder that you’ll find us at the Coffee & Chocolate Festival THIS weekend! 🥰
📅 26 - 27 September 2026
📍 Viaduct Events Centre, Auckland
We’ll be bringing along plenty of Sweet as Choice favourites, so come and say hi, grab some treats and enjoy a weekend full of coffee and chocolate! 🤎
PLEASE NOTE: Our New Lynn shop will have shortened hours on Saturday 26 September as we head off to the festival 🕙 Saturday 26 September 10am - 2pm. So if you’re planning to pop into the shop on Saturday, make sure you get in before 2pm!
We can’t wait to see you at the festival! ☕🍫🥰
22/09/2026
We're excited to have Paige from Sweet as Choice Bakery back again for a Pastry Masterclass at the festival!
Discover how to create a versatile gluten free shortcrust pastry that's perfect for entertaining. In this masterclass, you'll learn how to transform one easy pastry recipe into two impressive crowd-pleasers: elegant custard and fresh fruit tarts made with sweet pastry, and delicious salmon and cream cheese tarts using a savoury variation. Paige will share her tips and techniques to help you create gluten free finger food that is simple, delicious, and guaranteed to impress.
Book your masterclass tickets when you buy your festival ticket!
Already bought a festival ticket and want to add a masterclass on? Log in to Eventfinda and in the top right corner click under My Eventfinda click 'My Tickets'. Next to the order for the festival, there will be a blue "Buy Add-Ons" button - click this to purchase your masterclass sessions and goodie bags.
Address
5/3034 Great North Road, New Lynn
New Lynn
0600
To reach your destination on Great North Road in Auckland, you have a couple of options for transportation:
**Public Transport:**
1. **Bus:** Check the local bus routes that service Great North Road. Routes such as the 25, 27, or 30 may be suitable. Board the bus at your nearest stop and disembark at a stop close to your destination.
2. **Train:** If you are near a train station, take a train to the closest station to Great North Road (e.g., Morningside or Kingsland). From there, you can either walk or catch a bus heading towards Great North Road.
**Driving/Parking:**
1. If you're driving, head towards Great North Road via your preferred route. The road is accessible from various parts of Auckland.
2. Look for available street parking along Great North Road or nearby side streets. Be mindful of any parking restrictions that may apply.
Make sure to check traffic conditions and public transport schedules before you set out!
Opening Hours
| Tuesday |
10am - 2pm |
| Wednesday |
10am - 2pm |
| Thursday |
10am - 4pm |
| Friday |
10am - 4pm |
| Saturday |
10am - 4pm |
Alerts
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What people say
Sweet as Choice Bakery is a delightful gem located on Great North Road in Auckland, specializing in classic Kiwi baked goods that evoke the warmth and nostalgia of home-cooked treats. With a commitment to quality and authenticity, this bakery brings to life the flavors that many of us remember from our childhoods, reminiscent of the delicious creations made by Grandma.
Every item is crafted with care, ensuring that each bite is a taste of tradition. The bakery operates on a made-to-order basis, allowing customers to enjoy freshly baked goods tailored to their preferences. Whether you're craving a sweet dessert or looking for something special for an event, Sweet as Choice Bakery has you covered.
With its focus on classic recipes and high-quality ingredients, Sweet as Choice Bakery stands out as a must-visit destination for anyone seeking genuine Kiwi flavors in Auckland. Be sure to explore their offerings through their website or reach out via email to place your order and experience the delightful taste of home baking!
